Designed by Rusty
Bold Southern designs for people who love the South — and aren’t afraid to challenge it.
Designed by Rusty is a queer-owned Southern brand rooted in bold ideas, big feelings, and saying the quiet part out loud.
We make things that feel familiar, rebellious, and unmistakably Southern — with a wink, a backbone, and a whole lot of pride.
We’re not trying to be everyone’s cup of sweet tea — just the strong brew for the ones who know exactly who they are.
If that’s you, welcome home.
What We Make
Designed by Rusty – Queer-Owned Southern Brand creates bold, small-batch merch meant to be worn, used, gifted, and talked about. Every piece is rooted in Southern culture, queer joy, and a sharp sense of humor—made to feel familiar and a little rebellious at the same time.
Our lineup includes:
- T-Shirts – Loud graphics, queer joy, Southern mischief
- Coasters & Drinkware – For brunches, bachelorettes, and bad decisions
- Hats with Patches – Because your forehead deserves flair
- Home & Kitchen Goods – Sassy towels, bold potholders, and more on the way
- Stickers & Small Goods – For laptops, water bottles, or that petty little folder at work
Where To Shop
Ready to wear it loud? We thought so.
Want the full lineup? Shop the entire Designed by Rusty collection online — printed in small batches, packed with care, and shipped straight from Raleigh.
Shop In Person:
Seen at local markets, stocked in Raleigh shops, and worn loudly by people with excellent taste.
You’ll find a handpicked selection of our goods at:
- Rooted & Branch (RDU Airport, Terminal 2)
- Deco Raleigh (Downtown Raleigh)
We pop up at markets, festivals, and community events regularly — check Where We’ll Be (And You Should Too.) to catch us in the wild.
Want DBR in your favorite shop?
Tell them to hit us up — we love a good wholesale flirt.